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McDonald's EBN Rebrand
Project type
Graphic Design
Date
July - October 2024
Location
Los Angeles
Role
Art Director
Through the Marcus Graham Project's 2025 iCR8 summer bootcamp, I functioned as the sole art director for the MOSH pop-up agency. Through this role, I led the visuals and collaborated with copywriters for a full rebrand of the McDonald's Hispanic/Latino Employee Business Network. Reminiscent of traditional cultural art and inspired by the diversity and intersectionality of the Hispanic/Latino diaspora, we created MOSAIC. This project included extensive research, moodboards, and pitches to McDonald's leadership. Deliverables included multiple options for logos and submarks, brand guidelines, and presentation branding.
