FW26 "The Beautiful Game"

The Ask: lead the visual language for The Fashion Circuit’s FIFA world cup inspired fashion show.

As the Art Director for The Fashion Circuit – an Iowa-based fashion non-profit – I was tasked with designing flyers and social media graphics, web design, collaborating across departments to ensure cohesive storytelling across marketing campaigns, styling and more.

To create the visual identity for this fashion show and the surrounding campaigns, I utilized the color palette and fonts chosen by the creative directors and used these as inspiration for other design elements that would be consistent acrossed branding. The main flyers were a collaborative effort between myself and the creative directors and the supporting flyers were solely created by me. When creating the pictured flyers, I kept in mind the bold and vibrant colors associated with the World Cup and the community/cultural pride that is showcased during the tournament. The flyers received high and interactive engagement across social media platforms and were also physically displayed and distributed for promotion.

Aside from graphic design, I also worked closely with the creative directors and the media team to determine the primary campaign shoots and organize the creative direction. For instance, the field shoot was directed to have editorial-style imagery, posing, and styling, as well as incorporating external camera flash and creative angles. I also styled six looks for the corner store and backyard shoots, in order to further the creative storytelling. Notes on the styling are included in the attached video.

The Beautiful Game fashion show is Friday, August 28th. More behind-the-scenes images will be shown and described after the event.